Meet the Founder

Raeven Goodman is a 27-year-old 3x published author, business owner, and motivational speaker. She received her B.S. in Biological Systems Engineering from Florida A&M University. After her time working in corporate, she decided to change careers in pursuit of her childhood dream of becoming a doctor. In 2026 she received her masters in medical sciences degree and looks forward to furthering her academic prowess in medical school to become a Dermatologist. 


Our Story

 As someone who has always suffered from naturally dry and severely hyperpigmented lips, our founder, Raeven Goodman, has formulated a range of products designed to prevent and repair damage, treat discoloration, and restore moisture. All products are combinations of essential and natural oils each tailored to your specific lip care needs. At Lipnotized, we are committed to giving you the best experience possible which is why all products are customer focused, results-driven, high-quality, inclusive, and affordable. Additionally, products can be used alone for a hydrated, natural look or as a base for other daily lip routines and applications.  Please read and review our company policies before making any purchase. Thank you for choosing Lipnotized.