Our Story
Lipnotized started with a problem I lived with: dry, uneven-toned lips and nothing that felt made for them.
I'm Raeven Goodman. I studied biological systems engineering at Florida A&M University, worked in corporate, then changed careers to pursue my childhood dream of becoming a doctor. In 2026 I earned my master's degree in medical sciences, and I look forward to medical school and a career in dermatology. I'm also a 3x published author, business owner and motivational speaker.
I built Lipnotized the way I'd want it built: combinations of essential and natural oils, each tailored to a specific lip care need, at prices that stay affordable. Every balm can be worn on its own for a hydrated, natural look or as a base under your daily lip color.
Four balms, each with a purpose
- Renew: an overnight lemon and avocado balm for dull, uneven-looking lips
- Calm: a cooling lavender and peppermint balm for very dry, chapped lips
- Nourish: a carrot seed and honey balm for everyday hydration
- Restore: a frankincense and turmeric balm for rough, stressed lips
Our promise: customer focused, high-quality, inclusive and affordable. Please read our shipping and refund policies before you order. Thank you for choosing Lipnotized.
Soft lips look good on you.